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IWant
Command-Driven AI Product Launch
THE MISSION
Build a campaign identity to launch Paycom's newest tool, IWant. We were asked to introduce AI for Paycom, while conveying the message that clients would receive 100% accurate answers, instantly.
Creative Director: Casey Twenter
Ast. Creative Director (Design): Aaron Cahill & Brock Lay
Ast. Creative Director (Copy): Dani Oberloier
Art Director: Anna Roberts
Graphic Designers: Braden Murray, Mary Clark, Carlos Erazo
3D Animator: Keaton Towns
MY CONTRIBUTION
Lead dessigner on project developing campaign visuals including: key campaign graphics and type lockups to be used across 60+ launch tactics. Managed assignments for launch approving assets prior to depoloyment to ensure consistency across all assets.

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