top of page

IWant

Command-Driven AI Product Launch

THE MISSION

Build a campaign identity to launch Paycom's newest tool, IWant. We were asked to introduce AI for Paycom, while conveying the message that clients would receive 100% accurate answers, instantly.

Creative Director: Casey Twenter

Ast. Creative Director (Design): Aaron Cahill & Brock Lay

Ast. Creative Director (Copy): Dani Oberloier

Art Director: Anna Roberts

Graphic Designers: Braden Murray, Mary Clark, Carlos Erazo

3D Animator: Keaton Towns

MY CONTRIBUTION

Lead dessigner on project developing campaign visuals including: key campaign graphics and type lockups to be used across 60+ launch tactics. Managed assignments for launch approving assets prior to depoloyment to ensure consistency across all assets.

IWant-Product IMG.png
bottom of page