STATE OF OKLAHOMA
MERCHANDISING CAMPAIGN
THE PROBLEM
After Oklahoma launched its new statewide brand and tagline, “Imagine That,” the state hired Freestyle Creative to bring the brand to life post-launch.
The challenge was translating an existing identity into cohesive, tangible experiences—spanning merchandise, digital channels, and physical environments—while ensuring the brand felt approachable, consistent, and meaningful to both residents and visitors.
THE SOLUTION
As Art Director and Graphic Designer on the project, I helped lead the creative implementation of the brand across multiple touchpoints.
This included developing social media channels to serve as a centralized brand hub, designing visually striking posters showcasing Oklahoma’s landscapes for statewide distribution, and creating branded materials for agencies and stakeholders.
To engage younger audiences and encourage interaction with the brand, we produced a downloadable coloring book featuring state landmarks and brand elements.
